Tasked with launching and leading Loop Earplugs’ Japan Instagram channel, I built the visual identity and creative strategy from the ground up. Working alongside a freelance strategist, I pitched the content approach and continue to art direct all posts, motion assets, and templates for the market.

The goal was to translate Loop’s bold, global brand into a space that feels visually calm, minimalist, and culturally attuned to Japan, balancing playfulness and polish through design, tone, and storytelling that resonates locally.