As Senior Art Director for De Beers’ “A Diamond Is Forever,” I help shape the look and tone of the brand’s social presence. From concepting and pitching ideas to on-set art direction and post-production, I work across teams to build a modern visual language for natural diamonds.

The goal is to make diamonds feel relevant again—something emotional, cultural, and timeless rather than distant or traditional. Most of our work lives on social, where we experiment with trend-led content, editorial storytelling, and interviews with experts and designers to bring fresh perspectives to the world of natural diamonds.