CLIENT
CLAIRE’S
ROLE
ASSOCIATE CREATIVE Director
As part of Claire's brand reinvention, I helped reposition the iconic accessories brand as the ultimate destination for girlhood, bringing a fresh, elevated creative perspective to a new generation. From influencer-led campaigns to always-on social content, my focus was on creating a playful, culturally relevant visual world that celebrates self-expression, individuality, and the joy of growing up.
All Glown Up
For the All Glown Up campaigns featuring Txunamy Ortiz and Caitlin Kim, I led concept development, art direction, and set design direction, bringing the creative vision to life from ideation through production. Beyond the campaigns, I helped shape Claire's everyday social presence through hands-on art direction, photography, production, and editing, establishing a cohesive visual language that made the brand feel both aspirational and approachable.
