As the current Creative Director for Bokksu, I oversee multiple brands including Bokksu Snack Box, Bokksu Boutique, Sugoi Mart, and partnership deals. Leading a team of nine across design, videography, copywriting, and influencer marketing, I drive campaigns that span print, digital, social media, and CTV. Alongside leading the team, I remain hands-on in executing design work, contributing to everything from packaging, branding, social media, and video editing.

With monthly campaigns and curations, I lead the direction for all the creative outputs from product design—such as tote bags, special edition boxes like advent calendars, and box sleeve designs—to photography, video content, and social media assets. These campaigns also feature collaborations with brands like Ubisoft, Netflix, and other well-known IPs, blending cultural authenticity with pop culture relevance.