As the former Creative Director at Bokksu, I oversaw multiple in-house brands including Bokksu Snack Box, Bokksu Boutique, Sugoi Mart, and various partnership collaborations. Leading a team of nine across design, video, copy, and influencer marketing, I directed campaigns spanning print, digital, social, and CTV—while staying hands-on with design, packaging, and post-production.

Through monthly curations and campaigns, I guided the creative output from product design—like tote bags, seasonal boxes, and limited-edition packaging—to photography, video, and social media content. Our collaborations with brands such as Netflix, Ubisoft, and other major IPs blended cultural authenticity with pop-culture storytelling, helping Bokksu grow into a globally recognized Japanese snack brand.